When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment.

This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts.

Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice.

If you’re thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start.

Find out:

• What an employee activation program on LinkedIn looks like in practice
• How to identify the right employees to take part and represent your brand
• Why the first 3-6 months are often messy (and why that’s normal)
• What to measure early on, and what takes longer to have an impact
• What employee-generated content and employee advocacy looks like in practice
• How employee-led content can extend beyond LinkedIn into podcasts, events, and interviews

Important links & mentions:

• Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348
• Episode 343: Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#
• Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/
• The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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