In this episode of the Confidently Visible podcast, I’m looking ahead to the trends that will shape visibility, personal branding and PR in 2026 - and what they mean for you as a purpose-driven woman growing a thriving career or business.

I talk through the top five shifts I’m seeing in the Australian PR landscape and how you can align your personal brand strategy to stay relevant, confident and in demand. Whether you're an executive, consultant, creative or service-based entrepreneur, these trends will help you grow your audience, build deeper trust, and future-proof your visibility in a rapidly evolving industry.

Spoiler alert: It’s not about doing more. It’s about doing the right things with more intention, consistency and courage.

Tune in now to discover what’s changing - and what timeless principles still matter most.

💡 What You’ll Learn in This Episode:

✅ Why your personal brand is now non-negotiable for career and business growth
✅ How to leverage AI without losing your unique voice or credibility
✅ The power of real relationships with media and collaborators
✅ Why timely, relevant storytelling still cuts through the noise
✅ How the rise of fractional PR and consulting is opening up new income and lifestyle opportunities

🔗 Links & Resources:

• Read Bec’s full LinkedIn article: Australian PR Predictions for 2026
• Join the waitlist for The Online Consultant (next live round starts March 2026):
  👉 becsands.com/theonlineconsultant

Pop in your headphones and check out the full episode for more. 🎧

Connect with Bec on Instagram, LinkedIn and Facebook and subscribe to get your free copy of Personal Brand Building for Business to scale your online service-based business using your personal brand at becsands.com/personalbrand.