Speak to Your People

Not everyone is meant to hear your message. But the people who are wired like you are already listening.

In this episode of Shark Theory, Baylor talks about the importance of finding your tribe and why alignment matters more than mass appeal.

Using the example of posting workouts early in the morning, Baylor explains that success isn't about reaching everyone. It's about reaching the right people. The ones who think like you, move like you, and are heading in the same direction.

Baylor breaks down why there are no real secrets to success, only execution, consistency, and alignment. Whether it's business, creativity, fitness, or personal growth, there is always a group of people out there who share your interests. The problem is most people never speak up, never share, and never give their tribe a chance to find them.

By leaning into what genuinely fascinates you and sharing it openly, you naturally attract the people who belong in your circle. That's how support turns into community and community turns into momentum.

• Why success is about alignment, not popularity

• How finding your tribe accelerates growth

• Why trying to appeal to everyone leads to stagnation

• The power of sharing what genuinely interests you

• How communities are built through authenticity

• Why your passion isn't stupid, it's connective

"You don't need everyone to listen. You just need the right people to hear you."