Host Kevin Gormley talks to special guest Alex Whelan, a CIMA‑qualified tutor with extensive industry experience, who provides deep insights into the Sumtrix pre‑seen case for February OCS resit candidates.

Alex breaks down Sumtrix's business model, financial structure, sustainability themes, costing methods, budgeting issues, and potential exam‑relevant risks. The conversation also includes a full walkthrough of all six CIMA Core Activities (A–F) and expert exam‑technique guidance, including planning, subheadings, KPIs, and referencing attachments.

Kevin also introduces the updated 2026 direction of the Finance Leadership Podcast, which will now focus heavily on supporting Operational Case Study (OCS) candidates.

KEY POINTS

• Overview of our podcast direction for 2026
• Deep case analysis of Sumtrix (ski manufacturer: freestyle, touring, custom)
• Financial highlights, revenue channels, and operational structure
• Sustainability misalignment (importing North American materials)
• Key red flags: seasonality, inventory buildup, rising overheads
• Detailed breakdown of Core Activities A–F
• Exam techniques: planning time, subheadings, KPI construction, use of attachments
• Resources on the CGMA Hub for resit candidates

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ABOUT US.

The CGMA Finance Leadership Programme (FLP) is the online pathway to the prestigious Chartered Institute of Management Accountants' Professional Qualification. Find out more about the FLP at https://enroll.cgma.org/

Get in touch with show host Kevin Gormley via LinkedIn.

Your comments welcomed at podcast@aicpa-cima.com

This is a podcast from AICPA & CIMA, together as the Association of International Certified Professional Accountants. To enjoy more conversations from our global community of accounting and finance professionals, explore our network of free shows here.