Welcome to Part 2 of our 2026 Med Spa Marketing & Growth Series.

This episode dives into the marketing math every med spa owner needs to understand in order to make confident, profitable decisions around discounting, ROI, and budget prioritization. If you have ever felt uncertain about whether your marketing investment is actually working, or why certain offers, ads, or services scale better than others, this episode is designed to give you clarity.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down how core data points like offer attractiveness, customer acquisition cost, retention, and service mix are connected, and why optimizing the wrong metric can quietly limit growth.In this episode, we cover:✅ The real trade-offs behind discounting and why most advice is incomplete✅ How offer attractiveness directly impacts cost per patient✅ Why “butts in seats” is a dangerous metric when viewed in isolation✅ How to think about ROI for recurring services versus high-ticket treatments✅ Why retention is the compounding force behind long-term profitability✅ How to prioritize marketing spend based on your current revenue stageThis episode also introduces a practical framework for budget prioritization, outlining where med spas should focus their advertising dollars first and when it actually makes sense to expand into additional channels like Google Ads or SEO.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorBe sure to subscribe so you do not miss the next episode in the series, where we will continue breaking down the strategies, offers, and systems driving scalable med spa growth in 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing