#235 ENGLISH - Why calmness is the new competitive advantage
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In this episode I’m speaking to you from Patagonia, a place where you don’t only arrive physically, but also internally. A place that, quietly and steadily, is teaching me something very simple and very profound: to slow down. To soften. To loosen my grip.
I share my two words of the year: calmness and beauty. Not as concepts, but as lived experiences. As directions I’m consciously moving toward. And as qualities that are slowly reshaping how I work, how I create, how I relate, and how I run my business.
We’re living in a time where the photography industry is shifting fast. AI is changing how images are produced. Editorial markets are under pressure. Old structures are dissolving. That can feel unsettling. But here, in this landscape, I’m discovering that panic doesn’t create clarity. Forcing doesn’t create direction. And hustling harder is rarely the answer.
What does create space is calmness.
I talk about how slowing down is not the same as falling behind. How you can build, create and generate income from a calmer nervous system. How calmness is not passive, but rooted in self-trust. And how beauty, in nature, in work, in attention, can become a compass in times of transition.
This episode also connects to my upcoming online masterclass with Lars Lindemann, former Director of Photography at GEO Magazine and now working as a curator, mentor and strategist in the photo industry. He will share what is really happening inside the editorial world, why it is changing, and how photographers can reposition themselves not underneath editorial, but alongside it.
This masterclass is not only for editorial photographers. It’s for anyone who wants to understand the larger ecosystem of photography and explore new ways of positioning their work.
You can sign up here
I hope this episode invites you to slow down. To observe your own patterns. Maybe even to choose a word for your year. And to remember that sometimes you are only one small step away from a complete shift.
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