Couverture de COA Chocolate: Fermented Protein for Better Snacks (ep 66)

COA Chocolate: Fermented Protein for Better Snacks (ep 66)

COA Chocolate: Fermented Protein for Better Snacks (ep 66)

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 Eduardo Burg, founder of COA chocolate, shares his journey from corporate generalist to food tech entrepreneur in Singapore. Learn how fermented protein, whole food ingredients, and founder-led marketing are shaping the future of functional snacks.Eduardo explains his 16-year specialist career in marketing at major companies like Danone and PepsiCo, followed by his transition to becoming an ultra-generalist managing director and then food tech founder. He reflects on the importance of understanding what good looks like across functions, the risks specialists face in the AI era of going too deep into silos, and why generalists need deep domain knowledge to leverage AI effectively.The conversation dives into the food tech ecosystem in Singapore, including R&D facilities at Nurasa, manufacturing partnerships across Vietnam and Indonesia, and the challenges of building brand awareness through social media and influencer marketing. Eduardo shares candid lessons on embracing failure, dealing with rejection, the reality of being a solopreneur, and why connecting personally to the problem you're solving is essential for surviving the entrepreneurial journey.📖 What You'll Learn in This EpisodeWhy generalists need deep domain knowledge to leverage AI effectivelyHow Singapore's food tech ecosystem enables R&D and innovationThe difference between ultra-processed protein isolates and whole food fermented proteinWhy fermentation creates more bioavailable, nutrient-dense ingredientsBrand building challenges: social media, influencer marketing, and authentic storytellingThe reality of being rejected while sampling productsWhy incumbents cannot create healthier versions of their iconic brandsManufacturing and supply chain across Vietnam, Indonesia, and SingaporeSolopreneur mindset: embracing failure and separating business from identityHealth span vs lifespan and the growing demand for functional foods🔔 Listen and SubscribeYouTube: https://www.youtube.com/@TheGeneralistsPodcastSpotify: https://open.spotify.com/show/2apfGY403NGr1EyTNkJfG4Apple Podcasts: https://podcasts.apple.com/sg/podcast/the-generalists👤 HostsMichael Smith Jr.: https://www.linkedin.com/in/smittysgp/Raz Kotler: https://www.linkedin.com/in/razkotler/👤 GuestEduardo Burg: https://www.linkedin.com/in/eduardo-burg-mlynarz/🔗 Resources and Links Mentioned🏢 Companies and ProductsCOA Chocolate: https://eatcoa.com/Danone: https://www.danone.com/PepsiCo: https://www.pepsico.com/Nurasa (Temasek Food Tech Innovation Centre): https://nurasa.com/Little Farms: https://littlefarms.com/BFT (Body Fit Training): https://bodyfittraining.com/F45 Training: https://f45training.com/Anytime Fitness: https://www.anytimefitness.com/Yo-Chi: https://yochi.com.sg/📚 Concepts and FrameworksTempeh: https://en.wikipedia.org/wiki/TempehFermentation: https://en.wikipedia.org/wiki/FermentationBioavailability: https://en.wikipedia.org/wiki/BioavailabilityProtein isolates and concentrates: https://en.wikipedia.org/wiki/Soy_proteinHealth span vs lifespan: https://peterattiamd.com/longevity101/Stoicism: https://en.wikipedia.org/wiki/StoicismZone 2 training: https://peterattiamd.com/VO2 max: https://en.wikipedia.org/wiki/VO2_maxAntifragility: https://en.wikipedia.org/wiki/Antifragility👥 PeoplePeter Attia: https://peterattiamd.com/Alex Hormozi: https://www.acquisition.com/Nuseir Yassin (Nas Daily): https://nasdaily.com/📖 BooksThe Antidote: Happiness for People Who Can't Stand Positive Thinking: https://www.oliverburkeman.com/books
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