Super Bowl LX is scheduled to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. This event marks the third time the San Francisco Bay Area has hosted the championship game. The 2026 matchup is a historic rematch of the 2015 Super Bowl between the New England Patriots and the Seattle Seahawks. In their previous title meeting, the Patriots secured a narrow 28-24 victory. This time, the Patriots are led by young quarterback Drake Maye and head coach Mike Vrabel, while the Seahawks are led by quarterback Sam Darnold. The Patriots advanced to the Super Bowl by defeating the Denver Broncos in the AFC Championship, and the Seahawks earned their spot by winning the NFC Championship against the Los Angeles Rams.

The entertainment for the event includes several global stars. Puerto Rican artist Bad Bunny will headline the halftime show, making history as the first Latino and Spanish-speaking artist to lead the performance. The pregame festivities will feature performances by Charlie Puth, Brandi Carlile, and Coco Jones. Additionally, Green Day is set to perform an opening set that includes appearances by various NFL MVPs.

A few days before the game, the 15th annual NFL Honors ceremony will be held on February 5, 2026, at the Palace of Fine Arts in San Francisco. Hosted by actor Jon Hamm, the ceremony will recognize the top players and coaches from the 2025 season. The event will also serve as the platform to announce the Pro Football Hall of Fame Class of 2026. The ceremony will be broadcast on NBC, Peacock, and the NFL Network.

The branding for Super Bowl LX features a unique, multi-colored logo designed to be neutral. Following years of fan theories that logo colors predicted the participating teams, the NFL released a design featuring a wide spectrum of colors, including magenta, purple, blue, and orange. The logo incorporates Bay Area landmarks like the Golden Gate Bridge and Coastal Redwoods to represent the region's natural beauty and its connection to Silicon Valley.

Fans planning to attend the game must follow strict security and transportation guidelines. The NFL is enforcing a clear bag policy, and many items such as umbrellas, drones, and outside food are prohibited. Transportation authorities recommend using the VTA light rail or other public transit options to avoid the heavy traffic and high costs associated with stadium parking. Official parking passes are mandatory and must be purchased in advance.

The economic impact on the Bay Area is expected to be substantial. Estimates suggest that 100,000 visitors will travel to the region, creating a surge in demand for hotels and short-term rentals. San Francisco is projected to capture about 70 percent of the total economic benefit due to its convention facilities and hotel inventory. This event is a major milestone in a year that also sees the region preparing to host the FIFA World Cup, with the two events combined expected to generate approximately 1.4 billion dollars for the local economy.

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