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What if excellence isn’t a finish line—but a way of living that shapes who you become?

In this episode of Win Today, I sit down with Brad Stulberg, bestselling author of Peak Performance and The Practice of Groundedness, to unpack his brand-new book, The Way of Excellence.

We explore how excellence has been hijacked by hustle culture—and how to reclaim it as a value-driven practice rooted in meaning, consistency, and personal integrity.

Brad breaks down the core framework from The Way of Excellence, including:

• Why true excellence starts with engaged involvement, not performative effort
• How to choose worthwhile pursuits that energize you instead of draining you
• The role identity plays in sustaining long-term mastery
• Why values—not vanity metrics—should guide your goals

We also dive into:

• “Zombie burnout” and why it often comes from too little meaningful challenge
• How to design systems that favor consistency over intensity
• Protecting focus from “attention vampires” in a noisy world
• Holding outcome goals without letting them define your worth
• Letting failure sting just long enough to learn—and then returning to the craft

Brad shares practical tools you can apply immediately: monthly and weekly goal setting, guarding deep focus, revisiting values at the right cadence, and reframing winning as giving your full effort in a way you respect.

If you’re tired of hustle theater and ready to build excellence that actually lasts, this conversation will reset how you think about success.

Thank you for tuning in! If you feel led, please subscribe & share the show to others who you believe would benefit from it.
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