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HTMTT English - TRAVEL BRANDS - How Tbilisi and Adjara Group Reveal the Next Era of Travel [EN]
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HTMTT English - TRAVEL BRANDS - How Tbilisi and Adjara Group Reveal the Next Era of Travel [EN]
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After the fall of the Soviet Union, nothing suggested that Georgia’s capital would one day become a landmark for curious travelers, creatives, and lovers of singular places.
And yet…
Through the story of Adjara Group — and now-iconic spaces like Rooms Hotel, Fabrika, or Stamba — this episode explores how a few people understood the future of travel before it even existed.
By observing. By traveling. By listening to what people truly wanted:
Places that felt rooted, alive, welcoming — far from international standards and copy-paste hospitality.
A calculated bet on a city that was creative, warm, deeply human, with an extraordinary food culture and sense of community.
A story of patience, vision…
And trust in a future that was still invisible.
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