In this episode of the Pain Free Athlete Podcast, host Dana Jones interviews Philip Kupins, CEO of the Pickle Juice Company. They discuss the unique properties of pickle juice that make it effective in preventing muscle cramps, the neurological basis of cramping, and the real-life impact of the product on athletes. Philip shares stories of how pickle juice has changed lives, the science behind its efficacy, and the company's commitment to authenticity and sustainability. The conversation also covers practical advice for athletes on how to use pickle juice effectively during sports activities.

About Filip:

As CEO, Filip Keuppens leads The Pickle Juice Company, a brand whose innovative, briny beverage uses a proprietary vinegar and grain blend to block the nerve signal that triggers muscle cramps. Scientifically backed and beloved by elite athletes, Pickle Juice® delivers real, performance-driven results.His background spans sales and operations across e-commerce, club, specialty, and grocery channels, with a focus on solution-based, innovative products. Storytelling is central to his approach; previously, he served as Director of Sales at 20th Century Fox and Key Account Manager at Warner Home Video, mastering the value of testimonials and compelling messaging.

Beyond business, Keuppens understands athletes firsthand as Coach and Director of Rugby with the Dallas Rugby Football Club and 7s Competition Commissioner with the Red River Rugby Conference, among other leadership roles with USA Club Rugby. He currently resides in Dallas, Texas, blending his passions for sport, innovation, and performance-driven storytelling.

Filip’s Links:

keuppens@picklepower.com

https://picklepower.com/

https://www.linkedin.com/in/fkeuppens

The Pickle Juice Company®, specifically its science-backed approach providing rapid cramp relief. The growing movement of athletes using nervous-system–based tools to train, recover, and compete more effectively. Filip's broader mission to improve athlete wellness, especially as it relates to understanding pain signals, reducing preventable performance setbacks, and educating communities across youth, collegiate, and pro levels about how Pickle Juice works and how it’s different from pickle brine.

Dana’s Links:

⁠⁠https://www.painfreeathletepodcast.com⁠⁠

⁠⁠10 Day Journaling Journey⁠⁠

Podcast Disclaimer:

The Pain-Free Podcast is presented solely for general information, education, and entertainment purposes. Any information presented in this podcast is not intended as a substitute for the advice of a physician, psychotherapist, or other qualified professional diagnosis. The use of information on this podcast or materials linked from this podcast or website is at the user’s own risk. As always, users should not disregard or delay obtaining medical advice for any medical or mental health condition that they may have and should seek the assistance of their healthcare professionals for any such conditions.