In this episode, we explore how adding friction to payment processes can hurt your cash flow and what to do about it. Explaining why offering only one payment method loses you time and money, and introduces the idea of treating customers as "B2Me" — giving each buyer a choice of convenient payment options. The goal is to remove barriers so customers can pay quickly and reliably.

The episode outlines seven low-cost, practical technologies you can implement: direct debit (GoCardless with Xero), Xero PayByStatement links, phone-based tap-to-pay, bank QR codes, pay-now buttons on invoices, and card-payment links (e.g., Apron). It also covers using multiple processors (Stripe, Apple/Google Pay, PayPal) so customers can pick the method they prefer.

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ABOUT THE HOST:

Claire Hancott through Profit Cash Growth helps 6 & 7 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.

As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.

Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions.

*The content of this podcast is for entertainment purposes only and does not constitute professional advice.