Periods of rapid growth can be both exhilarating and overwhelming—especially when new opportunities arrive faster than the plans to support them. So how do family‑run businesses scale without losing their values, identity, or sanity?

In this episode, Jamie Hopkins and Kate Duffy talk with Katey Evans, Founder of The Frozen Farmer, about how she transformed upcycled fruit into a beloved national brand. Katey shares how intentional planning, family collaboration, and building the right advisory team helped her navigate retail expansion, direct‑to‑consumer pivots, and a high‑visibility moment on Shark Tank.

Key points:

• How fast growth revealed the need for strong financial, legal, and strategic advisors
• Turning food waste into a scalable business model
• Lessons learned from launching and adapting during the pandemic
• The impact of Shark Tank on brand visibility and long‑term planning
• Why confidence, clarity, and family alignment guided major leadership decisions

Resources:

• Kenna, the Produce Princess by Katey Evans

Connect with Bryn Mawr Trust:

• 833-973-7633
• LinkedIn: Bryn Mawr Trust
• Website: Bryn Mawr Trust

Connect with Kate Duffy:

• LinkedIn: Kate Duffy

Connect with Jamie Hopkins:

• LinkedIn: Jamie Hopkins

Connect with Katey Evans:

• LinkedIn: Katey Evans
• Facebook: The Frozen Farmer
• Instagram: @thefrozenfarmer
• Website: The Frozen Farmer

About Our Guest:

An entrepreneur, innovator, and Founder of The Frozen Farmer, Katey Evans appeared on the ABC’s critically acclaimed, Emmy-nominated television show “Shark Tank,” landing a $125,000 investment deal from Lori Greiner for her farm creamery business. Katey is passionate about her platform of reducing food waste by sustainably sourcing “upcycled fruit” in The Frozen Farmer’s line of frozen confections. Evans has taken The Frozen Farmer from a small business started at her Sunday supper table to a national brand that is on the shelf in more than 8,000 stores across the U.S. During the pandemic shutdown, Katey launched d2c sales online, shipping into nearly every state in the U.S. in the first week of sales launch. Named Inc. Magazine’s 2023 Most Dynamic Woman in Business, Katey was recently honored on the magazine’s prestigious Female Founders 200 list for starting one of the fastest-growing private companies, as The Frozen Farmer ranked No. 6 on the Inc. 5000 list. Katey is a recipient of the Kroger Innovative Item placement, a Delaware Business Times 40 Under 40 Awards, has earned a $50,000 USDA Value Added Producer Grant for creating a value-added line of sorbet, ice cream and Frobert, and was a panelist for the Global Food Forum with USDA Secretary of Agriculture Sonny Perdue, where she was the only female farmer representing the food production industry. Katey is a member of the Delaware Women’s Workforce Council, aimed to achieve gender equality in the workplace in the First State, and has obtained national certification by the Women’s Business Enterprise National Council (WBENC) for The Frozen Farmer. Katey’s most important role of all is being a mom to her four daughters and teaching them that women can do anything.