Everyone talks about “data” in football — but very few people really know how it’s used inside a club. In this episode of Strain on the Game, Stephen Warnock and Adrian Lamb pull back the curtain on one of the Premier League’s most influential (and misunderstood) roles: the performance analyst.

They’re joined by Paul Brand, who Stephen and Adrian worked with at Blackburn, before Paul spent 12 years at Manchester United and has now moved into a new role with UEFA. Paul breaks down the different types of analysis (video vs data), what “actionable insights” actually means, and why context matters more than raw numbers.

You’ll hear what a typical week looks like at an elite club — from post-match reviews and opposition reports to live matchday support — plus how analysts work with managers, coaches, sports science and recruitment. The conversation also dives into player communication: how much info is too much, how analysts tailor feedback, how clips are shared with players, and why getting player buy-in is everything.

Finally, Paul tackles the big debate: is football losing its intuition in the data era — or are coaches simply trying to control every micro-detail? And he doesn’t hold back on the most “pointless” stats we see thrown around after matches.