What Does a Customer Experience Specialist Do? with Robert Southall
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In this episode, Adam speaks with Robert Southall, a Customer Experience Specialist from Insight6, about why customer experience has become a critical competitive advantage. They explore how companies actually measure customer experience, why empathy matters more than ever, and how technology is transforming the way businesses interact with their customers.
Robert shares valuable insights from his career journey, explains what separates companies that retain loyal customers from those that lose them, and reveals how mystery shopping has evolved into a strategic business tool.
The conversation highlights a crucial truth: in today's market, investing in customer experience isn't optional - it's what separates thriving businesses from those struggling to keep up.
For more information about Robert and what he does, visit Insight6.
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