In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.

We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.

In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.

A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Life in New Jersey and the winter quiet

• 08:10 – The disconnect between high-level goals and button-pushing

• 11:35 – Why copying winning keywords to new products fails

• 15:56 – The Danger of being a "Yes Man" in client relationships

• 18:21 – Balancing authority with empathy

• 22:19 – Technical Skills vs. Client Relations

• 24:53 – Why rigid SOPs don't work for Amazon PPC

• 27:47 – Moving from robotic tasks to strategic curiosity

• 30:47 – How to bridge the gap between clients and technicians

• 34:31 – Why top marketers must always ask "Why?"

• 39:04 – Where to find Abe Chomali

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today’s guest is Abe Chomali from RightClick Advisors

• What is the role of data in Amazon campaign management?

• The PPC Tasks We Put on Our Project Management Tools

• How to develop a successful client relationship?

• How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno