In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment.

Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily familiar feeling of reading content that no longer feels alive, and the growing erosion of raw human voice in marketing and creative work.

This conversation isn’t about shaming AI or rejecting innovation. Instead, it’s an invitation to look at how and why we’re using it. I unpack the difference between streamlining systems versus outsourcing our voice, our messiness, and the very processes that shape embodied expertise. From perfectionism and healing, to trial-and-error, discipline in art, and the energetic frequency carried through word, this episode is a call to return to trust in our own expression.

If you’ve felt disconnected from your content, uninspired by what you’re reading online, or quietly grieving the loss of depth and originality in the digital world, this episode offers both validation and a powerful reframe. It’s a reminder that marketing, like art, is meant to be felt, not just optimised.

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