Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, how she scaled her indie brokerage by 370% in one year through relentless recruiting, and the systems that allow her to be home by 3 PM every day while her team projects 500 transactions for 2026. She reveals her playbook for working online leads (especially realtor.com and Zillow), why LP MAMA is superior to quick ALM calls, how she onboards new agents in just five days with "Hello Week," and why spoiling agents with white-glove support is her competitive advantage. Brandi also opens up about caring for her 97-year-old grandmother with dementia and how building a business that supports life—not consumes it—became her mission. If you're a producing agent wondering how to scale without burning out, or a broker looking for a recruiting and systems blueprint, this episode is pure gold.

Chapters:

• (00:00:00) - Why Most Agents Can't Scale Past 100 Deals—And What Brandi Did Instead
• (00:02:48) - From Mortgage Lending to Real Estate Success
• (00:05:42) - Opening Private Label Real Estate
• (00:09:47) - Working Online Leads: Realtor.com and Zillow Strategy
• (00:12:23) - The Decision to Exit Production for Family
• (00:15:18) - Recruiting 370% Growth: The Numbers Behind the Scale
• (00:19:12) - Culture First: What Brandi Looks for in Agents
• (00:22:47) - Hello Week: Five-Day Agent Onboarding System
• (00:27:38) - LP MAMA vs. ALM: Why Longer Calls Win
• (00:32:18) - Building a White Glove Admin Team with VAs
• (00:37:22) - Pod System and Future Leadership Development
• (00:40:15) - Final Advice: Keep Recruiting and Implement Fast

Links and Resources:

• Website
• Brandi Fugate on LinkedIn
• Reside Platform
• Reside Platform Website

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