In this episode, sound strategist Herwig Kusatz, founder of Sound Strategy, invites us to tune in differently. From the hidden cost of “noise” that drains attention to the kind of signal that builds trust and clarity, Herwig breaks down how sound quietly shapes leadership, culture, and decision-making every day.

You’ll hear the fascinating story behind the Vienna transport system’s sound identity. Herwig speaks to the impact of the internal sounds of our mind on our communication and the significance of silence, and how the sounds of your organization affect how messages actually land. Plus, Herwig shares insights from his brand-new Sonic Starter Kit, a practical way for organizations to sound as intentional as they look.

If you’ve ever felt overwhelmed by noise, curious about brand identity beyond visuals, or interested in leading with more presence and impact, this conversation will have you listening in a whole new way.

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