The Business of Creativity with Salmaan Khawaja
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The Business of Creativity with Salmaan Khawaja
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Faiza Bouguessa is joined by Salman Khawaja, advisor to entrepreneurs and corporates, for a clear and grounded conversation on the business foundations creatives need in order to scale with confidence.
From understanding financial fundamentals and building the right structures early, to developing the mindset investors look for in founders, Salman breaks down what is often overlooked when creatives focus only on product and storytelling. He explains why numbers are not the enemy, they are the dashboard, and how clarity around finances, teams, and decision-making can prevent growth from turning into chaos.
Together, Faiza and Salman explore what makes a founder truly ready for the next stage, how to think about long-term vision without getting trapped in rigid business plans, and why the most successful founders evolve alongside their companies. It’s a practical episode about clarity, maturity, and building something that lasts.
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