Résultats lu par "Don Hagen" dans Toutes les catégories

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

A practical, entertaining handbook for people who never expected to be bosses. Plenty of managers never asked, expected, or trained to be put in charge of other people. But when it happens, these accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Hank Gilman knows what that's like. As a top editor for Fortune, Newsweek, and the Boston Globe, he has helped nurture some outstanding talent.

In his lively, unprecedented close-up portrait of Ferran Adrià, award-winning food writer Colman Andrews traces this groundbreaking chef’s rise from resort hotel dishwasher to culinary deity, and the evolution of El Bulli from a German-owned beach bar into the establishment voted annually by an international jury to be “the world’s best restaurant”.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Truth is, there’s no secret to spending and saving wisely. Rather, living a financially secure lifestyle is as simple as taking time-proven steps today to solve past credit problems, while also preparing for a financially successful future. Others have done it. Anyone can do it. So can you. You just need someone to show you how. In Credit 911, Rodney Anderson does just that.

According to Paul Sullivan, clutch performance does not stem from an innate ability. It’s a learned skill—the art of operating in high-stress situations as if they were everyday conditions. Even some of the most experienced and talented performers lack this skill—but Sullivan shows that anyone can develop it.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

It's been a tough year for investors. Many have seen their retirement accounts dwindle dramatically and are looking for a safe way to protect what they have and make back some of what they've lost. That's why the bestselling author team of Ben Stein and Phil DeMuth have created The Little Book of Bulletproof Investing.

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day. In Pursuit of Silence gives contextto our increasingly desperatesense that noise pollution is, in a very real way, an environmental catastrophe.

Whether it's the loss of a job, a newly assigned responsibility at work, or a global recession that threatens your entire company or industry, an unanticipated change can knock even the most experienced among us off guard. So if you want to succeed in business-and in life-it's not enough to be the smartest in the room or even the hardest working; you have to be a great curveball hitter.

Say good-bye to your beloved Benjamins, because the world is going cashless. So says David Wolman, and in The End of Money, he explores the drastic implications. How is it happening? What's at stake? Why does it matter? Each chapter of this timely and fascinating audiobook focuses on a specific aspect of the coming cashlessness. All told, The End of Money offers everything there is to love about popular nonfiction, rendering a complex subject entertaining and easily approachable for a wide audience while proving the ultimate adventurousness inherent in a curiosity about the workings of the world.

Economics isn't just about numbers: It's about politics, psychology, history, and so much more. We are all economists - when we work, save for the future, invest, pay taxes, and buy our groceries. Yet many of us feel lost when the subject arises. Award-winning professor Timothy Taylor here tackles all the key questions and hot topics of both microeconomics and macroeconomics, so you can understand and discuss economics on a personal, national, and global level.

Are you tired of searching for the fountain of youth? Well, look no more. In this book, Nevada medical oncologist Dr. James Forsythe, one of the world’s leading anti-aging experts, reveals how to slow and even reverse the aging process. Based on meticulously researched clinical evidence, this book provides an account of revolutionary anti-aging treatments that can prevent the health conditions associated with getting old.

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?

This is ex-slave Frederick Douglass' second autobiography. It was written after 10 years of reflection following his legal emancipation in 1846, and his break with his mentor, William Lloyd Garrison, catapulted Douglass into the international spotlight as the foremost spokesman for American blacks, both freed and slave.

Simply "making the numbers" is no longer enough to remain competitive. In today's high-pressure environment, organizations need to overachieve. That level of success requires a clear and objective view of the business - because even the most courageous leader can't steer a ship in the dark. Is the enterprise Agile? Resilient? Vulnerable? Or Lagging? The Scorecard Solution provides the answer. The audiobook introduces a data-centric tool - the Organizational Prowess Scorecard™.