Résultats Éditeur "W. F. Howes Ltd" dans Business et carrière

An entrepreneur is someone who has a great, innovative idea that identifies the need for the creation of a new business, taking on the financial risk in the hope of profit and driving that business forward in a measured way. This book draws on the stories, experiences and words of iconic business figures from around the globe and across the years - from Andrew Carnegie and Oprah Winfrey to Steve Jobs and Sunil Mittal.

The moon contains a wealth of natural resources. So, as the Earth's supplies have begun to dwindle, it is no surprise that the world's superpowers and wealthiest corporations have turned their eyes to the stars. As this new Space Race begins, A.C. Grayling asks: who, if anyone, owns the moon? Or Mars? Or other bodies in near space? And what do those superpowers and corporations owe to Planet Earth and its inhabitants as a whole?

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking