Results for "the accidental" in Marketing & Sales

Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the "sales management trap", and it's exactly what The Accidental Sales Manager addresses and solves. 

If you're responsible for founder-led marketing, trying to build a marketing system, or searching for a marketing strategy that can drive predictable revenue and sustainable business growth, you're exactly who this book was written for. YOU DIDN'T START YOUR COMPANY TO RUN MARKETING. And yet somehow, here you are; reviewing ad campaigns, debating agency reports, and spending Tuesday nights trying to figure out why growth feels harder than it should. The Accidental CMO is for founders at $1M-$30M companies who inherited marketing by default and are ready to stop winging it.

Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (...

This is the Accidental Marketers podcast where we feature some of the best and brightest of the B2B Tech and SaaS world sharing some of their inspiring stories.