Résultats pour "simple" dans Écriture et publication

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

This ultimate guide for fiction writers demystifies the eight essential elements that every great narrative needs: concept, character, worldbuilding, theme, plot, structure, scenes, and pacing. Whether you’re just starting out or looking to supercharge your skills, this book is packed with practical insights, clear examples, and actionable tips. Each chapter breaks down the storytelling journey into easy-to-follow steps, empowering writers to craft unforgettable narratives.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

Author Allison Fallon has led thousands of people just like you to find greater meaning by helping them write their story. She's witnessed the phenomenon of a person stepping back, analyzing their life, and realizing what they're good at and what they are not, the types of people who hurt them and those who help, and the things that provide satisfaction and what leaves them empty. And in all this, they find their purpose. They find their story.

Learn how to speak business English with such confidence, you’ll never have to worry about speaking in a meeting or in front of international colleagues again. It’s the morning of the biggest business meeting of your life but instead of feeling excited and raring to go your stomach is churning because you are stressing (again) about having to speak to business colleagues in English - a language that is not your native tongue.