In this episode of The Physio Coach Podcast, Charlie Goodchild sits down with chiropractor Rob Beaven to explore what modern MSK practice really looks like — and why the best clinicians don’t just treat, they adapt, question, and coach.

From clinical identity and traditional models to patient communication and behaviour change, this conversation unpacks how great practitioners think beyond labels and focus on what actually helps people get better.

🎧 Topics include: • Why “because it’s always been done that way” limits clinical progress • The rise of the “expert generalist” in MSK care • Differences (and similarities) between physio and chiropractic • Why patient beliefs and expectations shape outcomes • How to improve adherence and real-world rehab success • The role of communication in effective treatment • Why adding value matters more than adding techniques • How to make rehab fit into a patient’s real life

━━━━━━━━━━━━━━━━━━━━━━ 🔗 CONNECT & LEARN MORE

📸 Instagram: https://www.instagram.com/betterphysiogroup ▶️ YouTube: https://www.youtube.com/@The-Physio-Coach-Podcast 🏥 Book a physio appointment in London, UK: https://www.betterneverends.com

🎧 Guest: Rob Beaven: https://dyerstclinic.com/

Follow Rob on Instagram: https://www.instagram.com/robthechiro

🤝 This episode is sponsored by Jane App

Jane is a clinic management software designed to help healthcare professionals run smoother, more efficient practices — from booking and scheduling to notes and payments.

🔗 Learn more: https://jane.app 📸 Follow Jane UK: http://instagram.com/janeapp_uk 📅 Book a demo: https://jane.app/en-GB/demo

If you found this episode helpful, consider sharing it with a friend or leaving a review — it helps us more than you know.