In this episode, we’re joined by Kevin McAdam, CEO of Andaria, to talk through the realities of building and scaling in embedded finance.

From Andaria’s evolution into a full embedded finance provider to the operational pressures of fraud, regulation and customer expectations, Kevin shares what it actually takes to build trust in today’s landscape.

We get into why partnerships are becoming non-negotiable for growth, where regulation is helping (and where it’s not), and the leadership mindset needed to keep moving forward in a fast-changing industry.

A practical conversation on how businesses evolve, collaborate, and stay relevant as the space continues to shift.

In this episode of tell.talks, we’re joined by Erica Katsambis to explore how innovation, partnerships and leadership intersect in the evolving world of embedded finance.

Erica’s career has taken her from telecoms innovation in the early days of mobile technology through to the rapidly changing fintech landscape. Along the way she’s worked at the intersection of payments, commercial strategy and digital transformation, helping organisations rethink how financial services can be delivered outside traditional banking.

In this conversation we explore:

• Why embedded finance is shifting from experimentation to long-term strategy
• How brands outside banking could shape the future of financial services
• The leadership lessons that come with driving transformation inside complex organisations
• Why clarity, trust and communication matter more than effort when leading teams through change

A thoughtful discussion on innovation, leadership and the next phase of embedded finance.

In this episode of tell.talks, we sit down with Luc Gueriane, CEO of Moorwand, to explore what separates truly successful fintechs from the ones that never quite make it. Drawing on years of experience working with emerging fintech businesses, Luc shares why the most exciting ideas are often the hardest to make sustainable, how customer experience matters more than buzzwords, and why many startups struggle when ambition overtakes reality. We also discuss collaboration in fintech, what makes partnerships work, and the leadership lessons learned from seeing countless fintechs succeed, and fail.