Künstliche Intelligenz war das zentrale Thema des German Creative Economy Summit 2026 – und damit auch der Ausgangspunkt dieser Folge. Zwei Tage lang wurde auf dem KampnagelGelände in Hamburg darüber gesprochen, wie KI kreative Arbeit verändert: in Gestaltung, Urheberrecht, Verantwortung und Wertschöpfung innerhalb der Kreativwirtschaft.

Christian Lunger und Markus Scheiber waren vor Ort und sprechen über ihre jeweils drei persönlichen Highlights. Darunter Smart Hans von Max Haarich, eine Installation, die im Raum präsent war und Teil des Programms; Miriam Abada, Gründerin von Creative Match, die gezeigt hat, wie sich Kreativwirtschaft und KIProzesse verbinden lassen; sowie die besondere Atmosphäre des Summits – Räume, Formate und Gespräche, die den Austausch zwischen Disziplinen möglich machen.

Die Eintrittskarten für das Summit wurden von kreativland.tirol zur Verfügung gestellt – danke dafür.

Ein Rückblick auf zwei intensive Tage, an denen deutlich wurde, wie eng KI und Gestaltung heute miteinander verbunden sind – und warum genau das die Kreativwirtschaft gerade so spannend macht.

Im Gespräch werden unter anderem folgende Highlights erwähnt:

• Max Haarich, mit seiner Installation Smart Hans

• Zamina Ahmad, KI und MachineLearningExpertin

• Dr. Peter Kurz, Oberbürgermeister a.D., Kreativwirtschaftspolitiker

• Dr. Bastian Lange, Forscher zu Kreativökonomien und Stadtentwicklung

• Dr. Matthias Rauch, Experte für urbane Kreativwirtschaft

• Dr. Dorothea Winter, Philosophin

• Miriam Abada, Gründerin von Creative Match

www.geraumt.com

www.german-creative-economy-summit.de

www.kreativland.tirol

www.motasdesign.com

How do we navigate spaces in a future shaped by intelligent systems?

In this episode, Christian Lunger speaks with Alison Richings, Wayfinding Design Director at Endpoint. Her work brings together human behaviour, environmental psychology and strategic wayfinding – from largescale guidelines such as those for the NHS to complex spatial systems.

The conversation begins with changes already visible today. Digital tools like Google Maps influence how we move through cities. With AI, navigation may become more personalised and responsive. Routes become less linear, shaped by time, context and individual needs.

Despite technological developments, the human perspective remains central. Emotions, stress, familiarity and trust continue to influence how we read spaces. At the same time, AI raises new questions around data, responsibility and transparency.

Physical space also remains essential. Wayfinding is not only about signage, but about spatial experience – architecture, light and atmosphere.

A conversation about orientation, design and the role of wayfinding in a future where paths are no longer predefined.

Book Recommendation

Arthur, Paul & Passini, Romedi (1989). Wayfinding: People, Signs, and Architecture.

Podcast Recommendations

The Knowledge Project – https://www.youtube.com/@tkppodcast

99% Invisible – https://99percentinvisible.org/

Hard Fork (NYT) – https://www.nytimes.com/column/hard-fork

https://www.weareendpoint.com/

https://www.motasdesign.com

https://www.geraumt.com/

Sustainability in signage is a subject that often feels abstract. In conversation with Erik Sørensen Ruiz of Modulex, it becomes far more concrete. Modulex has worked with modular systems for many years and continues to explore how wayfinding can become more durable and more circular.

Erik explains how deeply this mindset is embedded within the company. For Modulex, sustainability means considering materials across their entire life cycle: cleaning, recoating, reusing or recycling locally – depending on what is most appropriate from an environmental perspective.

One example is ReBond, a material produced from discarded carpets from the hospitality sector. The textiles are shredded, processed and pressed into new panels. An independent CO₂ analysis shows that ReBond carries significantly lower emissions than conventional aluminium composite sheets.

The discussion also turns to how designers and clients can make informed, sustainable choices: through certified raw materials, aluminium sourced from regions powered by renewable energy, local procurement and a clear understanding of genuine recycled content. The CO₂ footprint can act as a shared language – provided the data is gathered in a comparable way.

Another key point: the most powerful levers often lie in design. The size, number and placement of signs influence the environmental impact more strongly than material selection alone. To support this, Modulex has developed a carbon modelling service that evaluates projects holistically and highlights early on where emissions arise.

Towards the end, Erik reflects on the market share of sustainable solutions. It remains small. Pricing structures and limited awareness both play a role. Modulex therefore focuses on sharing knowledge and making alternatives more widely accessible.

This episode illustrates how sustainability in wayfinding can emerge – not as an addon, but as an integral part of material, process and responsibility.

https://modulex.com

Modulex | How to implement a sustainable signage project

Modulex | Eco-Friendly Signage

Modulex | Billund Upcycling

Turning Waste into Worth: How Modulex Designs for a Circular Future

Modulex | Carbon Modelling: How We Can Measure the Carbon Footprint of Your Project

https://www.motasdesign.com