Couverture de $elling the Truth

$elling the Truth

$elling the Truth

De : Selling the Truth
Écouter gratuitement

3 mois pour 0,99 €/mois

Après 3 mois, 9.95 €/mois. Offre soumise à conditions.

À propos de ce contenu audio

 From wf360 Productions: Big stuff is happening. Everywhere. While two world powers-- China and the U.S.—are at swords points, we’re awash in misinformation, biased news, outright lies. As it happens, a young Chinese-American now leads Hong Kong’s local English language newspaper which claims it can lead the conversation about China globally, with news we can trust. But first, it must not only transform from a traditional print newspaper into a digital media powerhouse.

Listen as we unwind a unique story of entrepreneurship and journalistic freedoms.wf360 Productions Economie Politique et gouvernement Sciences sociales
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • 6: The New SCMP, circa 2018

      6: The New SCMP, circa 2018
      Mar 11 2022
      2018 was a year of triumph for the SCMP. New offices in Hong Kong’s Times Square were just one step in an entire rebranding of the SCMP, and they provided a dramatic departure from the dark, dingy headquarters where SCMP had spent years as the flagship newspaper of Hong Kong. Most importantly, the new space acknowledged the importance SCMP’s leadership placed on providing a “diverse, joyful, vibrant environment” in which employees could pursue the profession of journalism.
      The new brand, with its distinctive colors and logo, was introduced at the same time. A new marketing campaign to promote the new corporate identity was launched. New Products were in the mix. And the new offices, with cutting-edge video facilities, made it clear that the SCMP was on track in its transformation from an analog local newspaper to a global digital media powerhouse.
      Will the employees, used to a different cultural milieu, warm to the flex seating arrangement? Will they get engaged in the promotion of the SCMP’s new identity and branding? How will they accept this clear departure from the “old” SCMP with its longstanding traditions?
      Background: The SCMP’s New Home: https://www.scmp.com/video/scmp-originals/2133244/scmp-moves-new-home
      Engaging Digital and Cultural transformation https://www.mmoser.com/en/work/south-china-morning-post-hong-kong
      How the Marketing World Saw the SCMP’s New Branding
      https://www.marketing-interactive.com/scmp-reveals-major-redesign-and-new-offices
      Gary Liu Betting on Tech to Transform the Business https://splicemedia.com/stories/scmp-data-ai 
      Gary Liu’s TED Talk of 2018 re Rapid Growth of the Chinese Internet and Where it’s Headed
      https://www.ted.com/talks/gary_liu_the_rapid_growth_of_the_chinese_internet_and_where_it_s_headed 
      Afficher plus Afficher moins
      29 min
    • 5: Breaking News

      5: Breaking News
      Feb 14 2022
      We meet the editorial team tasked with the challenge of creating the content that SCMP’s new digital platform plans to deliver in innovative ways to the world at large.  What kind of mind shift is necessary to move from an analog method of putting out news to a digital 24/7 “all news all the time” format? What are their concerns and how do they measure their efforts against that of the big boys in the news business around the world? How will they find other journalists needed to join the old hands at the editorial desk? What will entice them to come aboard and what will it take to make their integration successful?
      Background Reading:
      • “Elements of Journalism,” Kovatch and Rosenstein, American Press Institute https://www.americanpressinstitute.org/journalism-essentials/what-is-journalism/elements-journalism/
      • Interesting article:
        • https://www.ejinsight.com/eji/article/id/2807988/20210526-Old-SCMP-office-to-be-turned-into-an-elderly%20home 
        •  https://www.scmp.com/culture/article/2169684/where-and-why-post-moved-offices-over-115-years-changing-media-times?module=perpetual_scroll&pgtype=article&campaign=2169684  
        • https://www.scmp.com/news/article/2132136/south-china-morning-post-moves-times (includes video of NEW offices)
      Afficher plus Afficher moins
      28 min
    • 4: Playing Game Seven

      4: Playing Game Seven
      Jan 23 2022
      Playing Game Seven
      We meet members of the tech team Gary Liu has assembled from places around the world to design and build the technical infrastructure needed to transform The SCMP into a global media player. They’ll share their excitement about the challenge of moving to Hong Kong, what they hope to do, and their perspectives on the risks involved, both personal and professional.
      Background Reading:
      • Game 7 explained https://en.wikipedia.org/wiki/Game_seven
      • Hamilton “Not Throwing Away my Shot”: https://www.youtube.com/watch?v=PEHKBckBcr4 
      • Donald Graham’s interview with CNN September, 2017: https://www.cnn.com/2019/08/16/media/jeff-bezos-donald-graham/index.html 
      • “Journalism that Stands Apart,” New York Times, January 2017 (referred to as the NYTimes “manifesto” https://www.nytimes.com/projects/2020-report/index.html
      Afficher plus Afficher moins
      33 min
    Aucun commentaire pour le moment