Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.

In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.

Hit PLAY to hear:

• How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀
• The hero product strategy that powers customer acquisition (and why it works)
• How to balance Meta performance with smarter channel diversification
• The retention playbook for products with a long repurchase cycle
• Why founder stories can outperform polished brand ads
• How to grow faster by focusing on lifetime value—not just new customers 📈

Key timestamps to dive straight in:

[05:44] "Dragon’s Den Success Momentum"

[07:19] "Growth Beyond Customer Acquisition"

[11:56] "Embracing Hero Product Strategy"

[14:01] Driving Repurchases Through Storytelling

[17:05] Diversify Advertising Beyond Meta

[23:07] Listen to Ed’s Top Tips!

Full episode notes here: https://ecmp.info/585

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership.

In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes.

If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss.

Hit PLAY to hear:

• Why replatforming without a business case is a costly mistake 💸
• The real question you must ask before choosing Shopify
• How to map your data flows (and avoid tech stack chaos) 🔄
• The hidden costs most teams miss in their TCO spreadsheet
• How to get C-suite buy-in without triggering internal friction 👀
• The 15–20% rule that could save your launch timeline ⏳

Key timestamps to dive straight in:

[06:09] Platform Limitations Driving Transition

[07:56] Shopify's Market Strength Explained

[12:40] "Replatforming: Goals, ROI, Consensus"

[15:37] "Understanding Data Flows in Replatforming"

[17:42] AI Strategy vs Tactical Adoption

[22:11] "Effective Team Roles and Accountability"

[23:21] Listen to James’ Top Tips!

Full episode notes here: https://ecmp.info/584

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.

Get involved >> https://keepopt.com/300