Why do artists like Lady Gaga, Chappell Roan, and Taylor Swift command obsessive loyalty — while most brands feel forgettable?Because they understand something most founders don’t:A brand is not your whole personality.It’s a deliberate persona.In this episode of Unfck Your Brand, we break down: • What a brand persona actually is (and what it’s not) • Why Lady Gaga built an alter ego instead of “just being authentic” • How Taylor Swift reinvents without losing archetypal coherence • Why Chappell Roan’s theatricality is strategic, not accidental • The psychology behind archetypes and subconscious brand attachment • Why “just be yourself” is lazy branding adviceIf your brand feels diluted, inconsistent, or forgettable, this episode will show you why.If you want to architect a brand persona that actually commands attention, authority, and loyalty…Brand by Design: The Psychology of Magnetic Brands is where we build it.Inside, you’ll learn how to: • Define your brand archetype • Clarify your brand engine (identity, narrative, enemy) • Develop a persona that aligns with your leadership and long-term vision • Build subconscious magnetism instead of surface-level strategyEnrolment details are here: https://www.ashleybrianaeve.com/brand-by-design-101Stop trying to be everything.Start becoming unforgettable.

Some people think the Ruler archetype is outdated.That we need to “modernize” it.Soften it.Rewrite it.But archetypes are not trends. They’re psychological patterns rooted in the collective unconscious.The Ruler isn’t obsolete.Misunderstood power and collapsing nuance within the archetypes is.If you’re building a brand rooted in leadership, exclusivity, authority, or legacy — this conversation matters.Want more?Module 1 of Brand by Design: The Psychology of Magnetic Brands just dropped, and we’re deep inside the foundations of archetypal branding and the anatomy of brand obsession.There is still limited time to join.→ Join us here: https://www.ashleybrianaeve.com/brand-by-design-101

Every niche is saturated. Everyone is “authentic.” Everyone has content.So why are some personal brands magnetic… and others invisible?In this episode, I break down the hard truth about visibility: if no one is criticizing your brand, it probably doesn’t have edges. And edges are what create attention.We’ll talk about: • Why saturation isn’t the problem — sameness is • What actually drives attention in today’s market • The real trade-off between comfort and visibility • Why most people don’t have a branding problem — they have a courage problemIf you want a brand that leads instead of blends in, this episode is for you.Brand by Design: The Psychology of Magnetic Brands starts on the 16th.If you’re ready to build something unmistakable, join us here: https://www.ashleybrianaeve.com/brand-by-design-101#brandingstrategy #brandingpsychology #brandingarchetypes #businessbydesign #brandingconsultant