When you think you’re done, you might only be at 30–40% of what you’re actually capable of.In this CEO DNA episode, Benoît Demeulemeester (Founder of the Endorphins Method in Dubai) shares how top performers break limiting beliefs fast — not through motivation, but through breathwork, cold exposure, nature, and mindset rituals that reset the nervous system and sharpen decision-making.If you’re building a company, leading teams, or pushing through pressure: this one is a practical reset.Key Takeaways* Why “I’m done” is often just a mental barrier — not a physical limit* The breath-hold exercise that instantly shows people their hidden capacity* How CEOs can train the mind to ask: “What tools do I need?” instead of “That’s impossible.”* Why constant stress creates the rat race → burnout loop (and how to interrupt it)* The #1 recovery lever leaders ignore: sleep (and why it beats everything else)* Why nature + sunrise exposure can “recalibrate” your system faster than most people think* The real leadership shift: self-care isn’t selfish — it’s operational (oxygen mask principle)* Career reinvention: why you should never be scared to change, even after 20 years in one lane* Firewalk vs ice bath: how fear creates limits — and how fast you can delete them🔽 About Benoit Demeulemeester 🔽Instagram: https://www.instagram.com/benoit_dubai_1964/LinkedIn: https://www.linkedin.com/in/benoit-demeulemeester-162388/Web: https://endorphins.me/🔽 About Michael Kloep 🔽Instagram: https://www.instagram.com/michaelkloep/LinkedIn: https://www.linkedin.com/in/kloep/Web: https://www.michaelkloep.com/🚀 Ready to Transform Your Dreams into Reality?If you’re eager to build your own successful business and harness the power of CEO DNA, then don’t wait! Create your account at https://copecart.com/ in less than 2 minutes.Start your entrepreneurial journey today and unlock your potential as a visionary leader! 💪💰⏳ Timestamps00:00 You’re only at 30–40%01:03 From banking to the Endorphins Method02:30 The breath exercise that doubles capacity04:20 “Double the target” — mindset shift in business06:00 The rat race → burnout cycle07:20 Nail board & ice bath: resetting the mind10:15 Why team-building can backfire (and how to frame it)12:15 Emotional release through breathwork13:10 Nature + sunrise: the hidden performance hack15:00 Oxygen mask principle for leaders16:55 Benoît’s banking story + early leadership22:08 Don’t be scared to change careers24:00 CEO DNA: empathy, listening, leadership33:13 Best place to start: breathwork36:04 Why firewalk destroys limiting beliefs40:40 Recovery: sleep beats massage48:17 The future: performance tools will explode#ceodna #highperformance #limitingbeliefs #mindset #leadership #breathwork #icebath #coldexposure #firewalk #mentaltoughness #burnoutprevention #stressmanagement #recovery #sleepoptimization #emotionalrelease #decisionmaking #peakperformance #entrepreneurship #foundermindset #ceo #dubai