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Your Truth Shared

Your Truth Shared

De : Finola Howard
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 Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared. Direction Economie Management et direction Marketing et ventes
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    • #129 Why Pressure Matters More Than Your Million Dollar Goal

      #129 Why Pressure Matters More Than Your Million Dollar Goal
      Feb 18 2026

      What actually changes you when you set a bold goal?

      Is it the number?

      Or is it the pressure that goal creates?

      In this return episode of Your Truth Shared, Finola shares what shifted when she took her Million Dollar ambition seriously — not as a vision board idea, but as a real commitment.

      This isn’t a revenue report.

      It’s a leadership reset.

      You’ll hear what the pressure of a bold goal revealed:

      • The hidden gap between potential and habit

      • Why staying “comfortable” can quietly limit scale

      • How fragmentation stalls growth

      • And why building an offer ecosystem — not just selling more — is the real lever for expansion

      If you know you’re capable of more but haven’t fully reached for it, this episode will meet you there.

      🎧 What You’ll Walk Away With

      By the end of this episode, you will:

      ✔ Understand how bold goals expose growth gaps
      ✔ Recognise where habit may be limiting your scale
      ✔ See why scale requires integration, not just effort
      ✔ Learn what an “offer ecosystem” really means for service-based businesses
      ✔ Shift from fragmented selling to customer-led, compounding growth

      This episode isn’t about chasing a million.

      It’s about what happens when you stop protecting yourself from your own potential.

      🕒 Episode Chapters

      00:00 – A Deliberate Return: Why This Isn’t a Progress Update
      Reframing the Million Dollar goal as pressure, not performance.

      01:40 – Self-Protection vs Self-Sabotage in Small Business
      The quiet pattern that keeps you inside what already works.

      03:10 – The Gap Between Habit and Potential
      What happens when a bold goal becomes serious.

      05:30 – Leadership & Being Seen Trying
      Why commitment changes behaviour — even when it’s uncomfortable.

      06:40 – Expansion: Why Others Are Rooting For You
      How your ambition expands what feels possible for others.

      07:30 – Evolution, Not Rejection
      Why past success isn’t wrong — just insufficient for scale.

      08:20 – From Offers to Ecosystem: The Real Lever for Growth
      Why scale comes from integration, not isolated services.

      10:40 – Why Fragmentation Kills Momentum
      The hidden reason many businesses plateau.

      11:00 – Customer-Led Growth & Coherent Scale
      Listening as a strategy for exponential business growth.

      🧭 Links & Resources

      🪶 Use the Joyful Annual Planner (Free Tool)
      Plan from joy, not pressure.
      https://annualplan.joyfulplanner.com/

      💌 Join The Joyful Million Playbook
      Finola’s private newsletter documenting her journey to build a million-euro business — joyfully, intentionally, and in real time.
      https://www.finolahoward.com/newsletters/the-joyful-million-playbook

      🎧 Related Episode:
      Ep #114 – How I’m Planning a Million Euro Business — with Joy at the Centre
      Start at the declaration that set this journey in motion:
      https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2149050445
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      14 min
    • #128 Are Virtual Summits Worth It? The Real ROI of Collaboration with Lauren Tilden

      #128 Are Virtual Summits Worth It? The Real ROI of Collaboration with Lauren Tilden
      Nov 11 2025
      Everyone says hosting or speaking at a summit will “explode your audience” — but do they really work? In this episode, marketing strategist and Making Good podcast host Lauren Tilden pulls back the curtain on what summits actually deliver, what most people get wrong, and how to use them as a powerful, intentional growth strategy — not just another marketing experiment. Whether you’re summit-curious, collaboration-shy, or simply ready to grow your email list without social media burnout, this conversation will change how you think about marketing forever. 💡 You’ll Learn What makes a summit succeed (and what instantly kills results) How Finola used a summit to grow her email list and convert new clients The one thing every speaker must have to turn visibility into subscribers Why intentionality beats hustle every single time The 3 jobs every piece of marketing must do if you want consistent sales ⏱️ Episode Chapters 00:00 – Why Summits Beat Social Media for Growth Lauren shares how virtual summits skyrocketed her email list and why email remains the highest-converting marketing channel. 02:15 – From Corporate Burnout to Purpose-Driven Marketer Lauren’s leap from corporate America to small business owner — and what she learned about authentic marketing along the way. 07:24 – The Power of Intentional Marketing Stop copying others — here’s how to clarify your goals, focus on results, and design marketing that feels good and works. 14:20 – Why Marketing Feels Scary (and How to Do It Anyway) How courage and repetition build confidence — plus Finola’s sea-swim metaphor for showing up bravely. 18:09 – What a Virtual Summit Really Is (and Isn’t) The anatomy of a summit: how it works, what it costs, and why it’s still one of the smartest list-building tools around. 24:46 – Should You Host or Speak at a Summit? Lauren’s checklist for finding the right summit to join or the right audience to host for. 29:24 – Collaboration Over Competition Why being in a room with “competitors” is actually one of the fastest ways to grow your brand. 32:34 – Finola’s Summit Results: What Actually Worked Finola shares how alignment, intention, and a clear freebie turned her summit appearance into conversions. 36:17 – The Clear Next Step That Converts Lauren’s top advice: give every viewer a reason to join your email list — and nurture them well once they do. 38:23 – Avoiding Summit Overwhelm How Lauren designed shorter, more actionable summits to keep participants engaged and excited. 42:33 – The Three Jobs Every Piece of Marketing Must Do Lauren’s final framework: reach new people, build relationships, and make the sale — intentionally. 🔗 Resources & Links Connect with Lauren Tilden 🌐 laurentilden.co 🎧 Making Good Podcast 📸 Instagram: @laurentilden Connect with Finola Howard 🌐 finolahoward.com 💌 Subscribe to The Joyful Million Playbook for deeper insights on building a Million Euro Business without burnout 📸 Instagram: @thisisfinolahoward 🎧 Listen to all episodes of Your Truth Shared wherever you get your podcasts 🎧 Listen Now If you’ve ever wondered whether summits are worth it — or how to make your marketing finally click — this episode will give you the clarity (and courage) to grow on purpose.
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      47 min
    • #127 The Only Way to Build a Business Worth Having with Finola Howard

      #127 The Only Way to Build a Business Worth Having with Finola Howard
      Nov 4 2025

      What if the missing piece in your business isn’t another plan, but the feeling that drives it?
      In this milestone solo episode, Finola Howard shares the 20-year journey behind the Joyful Annual Planner — and the deeper belief that changed everything.

      This isn’t just about planning. It’s about why you plan. It’s about what happens when joy stops being an afterthought and becomes the very foundation of your business strategy.

      If you’ve ever wondered how to stay connected to your purpose while actually hitting your goals, this episode will show you. By the end, you’ll see that the only way to build a business worth having is to follow the joy that makes you brave enough to do it your way.

      🎧 WHAT YOU'LL LEARN:

      • The true purpose of planning (and why most people get it wrong)

      • How to connect long-term vision with day-to-day action

      • Why clarity comes from connection, not more information

      • The belief shift that will change how you see your business

      • How joy fuels the courage to finally build what you were meant to create

      🌟 TRANSFORMATION:

      You’ll walk away with a renewed sense of what your business can be — not a to-do list, but a living expression of your purpose. You’ll feel clearer, more courageous, and ready to plan from a place of joy, not pressure. Because joy isn’t the opposite of bravery — it’s the source of it.

      🕰️ EPISODE CHAPTERS

      00:00 – The Joyful Heart of Business Strategy
      How Finola connects story, strategy, and soul to build authentic, resonant businesses.

      02:15 – From 1999 to Now: The Vision That Wouldn’t Let Go
      A 20-year journey from the Get Strategic, Get Results system to the Joyful Annual Planner.

      05:40 – Why Fragmented Thinking Kills Momentum
      The hidden danger of “niching down” too far — and how to see your whole business clearly.

      08:45 – Clarity Comes from Connection, Not More Information
      Discover how connecting the dots creates exponential growth and peace of mind.

      10:03 – A Vision 20 Years in the Making
      How a conversation with OnePageCRM founder Michael Fitzgerald sparked the launch of Finola’s dream project.

      11:46 – The Power of Deadlines and the Domino Belief
      How a single deadline and a simple framework turned vision into reality.

      14:20 – From Courage to Joy: The Shift That Changed Everything
      How Finola’s anchor word evolved from courage to joy — and how it redefined success.

      19:48 – Becoming the Woman Brave Enough to Build It
      What it means to embody your next stage — and why your old dreams never die.

      20:37 – A Question That Changes Everything
      What would you create if you planned from joy, not pressure?

      🧭 LINKS AND RESOURCES

      • 🪶 Use the Joyful Annual Planner (Free Tool) — Plan from joy, not pressure: https://annualplan.joyfulplanner.com/

      • 💌 Join The Joyful Million Playbook — Finola’s private newsletter documenting her journey to build a million-euro business, joyfully.

      • 🎧 Related Episode:

        • Ep #126 – Michael Fitzgerald on Vision-Led Growth
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      22 min
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