Your Open Rates Are Lying to You
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Your Open Rates Are Lying to You
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Episode 5: Beyond the unreliable open rate, here's what to track instead. Apple broke your email metrics, but everyone's pretending it didn't happen. This episode exposes why the open rate obsession is killing your newsletter and what smart creators track instead.
We break down how privacy changes have turned open rates into fantasy numbers while revealing the engagement metrics that actually predict subscriber value and revenue potential.
Timestamps:
- 00:00 The open rate delusion
- 00:33 How privacy updates wrecked your metrics
- 02:34 Apple Mail Privacy Protection: what actually happened
- 04:26 Click-through rates: the honest engagement metric
- 06:01 Building segments that predict revenue
- 08:27 How we measure what matters for clients
- 09:17 The engagement metrics that actually grow your business
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