Reinvention doesn’t come with an age limit, but it does require honesty, effort, and a willingness to do the work.

In this episode of Your New Business Big Sister, Amy Sweezy shares her journey from journalism to a 30-year career as a broadcast meteorologist, and then into entrepreneurship as an author, speaker, and host of the Reinvention at Any Age podcast. Along the way, she reflects on the planning, reskilling, and mindset shifts that made each transition possible.

The conversation explores what reinvention really looks like behind the scenes: going back to school, building credibility, starting over professionally, and letting go of the myth that success should come easily or quickly. Amy also offers practical advice for anyone considering a career pivot, starting a business, or moving into speaking.

This episode is an honest and encouraging listen for anyone navigating change, reminding listeners that meaningful reinvention is built through clarity, consistency, and doing the work.

Sponsor Information:

• Storyphora: Learn more about our amazing sponsors and producers at storyphora.com or email them at info@storyphora.com.

Connect with Amy Sweezey:

• On LinkedIn HERE
• Follow Amy on Instagram: @amysweezey
• Visit Amy's website HERE
• Check out Amy's Reinvention at Any Age Podcast wherever you get your podcasts!

Personal branding is often misunderstood, especially by entrepreneurs who know it matters but aren’t sure where to start, or how to do it well without feeling inauthentic.

In this episode, Amy Davies is joined by Rhona Pierce, founder of Workfluencer Media (formerly Perceptible Studios), to talk about what personal branding really is...and what it isn’t!

Rhona shares her clear, practical perspective on why personal branding is about intention, consistency, and clarity, not perfection or performance. She explains how entrepreneurs can define what they want to be known for, spot the signs when their brand isn’t landing, and avoid common mistakes like chasing virality, repeating what “worked once,” or oversharing in ways that undermine trust.

This conversation is especially relevant for business owners who are creating content, showing up online, or considering video, but want their brand to actually support credibility, referrals, and business growth.

Listeners will come away with a grounded understanding of:

• What a strong personal brand looks like in practice
• How reliability, clarity, and consistency shape reputation
• Why authenticity doesn’t mean oversharing
• How to think about content in a way that aligns with your business goals

If you’re an entrepreneur who wants your personal brand to work for you, not distract from what you do best, this episode offers thoughtful guidance from someone who lives and breathes this work.

Sponsor Information:

• Storyphora: Learn more about our amazing sponsors and producers at storyphora.com or email them at info@storyphora.com.

Connect with Rhona Pierce:

• On LinkedIn HERE
• Follow Rhona on Instagram: @rhonabpierce
• Visit Workfluencer Media HERE
• Check out the Workfluencer podcast wherever you get your podcasts!

So many of us dream of building an engaged and far-reaching social media following — and honestly, it can propel your business to new heights. It’s often worth the effort and investment, but like most worthwhile things, it’s not easy!

Stacey Green has done it. She’s grown a TikTok following in the hundreds of thousands and has built a strong Instagram presence too.

What I love about Stacey’s approach is that she’s real. What you see is what you get. She’s also hilarious and generous with her advice.

If you’re looking to grow your profile on TikTok or Instagram, you’ll want to tune in!

Sponsor Information:

• Storyphora: Learn more about our amazing sponsors at storyphora.com or email them at info@storyphora.com.

Episode Resource:

• Download 7 Steps to Running a Successful Webinar HERE

Connect with Stacey Green:

• @staceygreenliving everywhere!
• Check out Stacey's Book: You'll Eat it and You'll Like It! HERE

Connect with Amy Davies:

• On LinkedIn
• Email First30 at info@first30ready.com

How hard is it to run a successful webinar? The truth is, it takes a LOT of work. But when you follow the right steps, the payoff can be well worth it.

At First30, we’ve grown our brand and network by running webinars that people actually show up for and enjoy. But it wasn’t always that way.

In this episode, I’ll share exactly what my team does to attract a crowd, keep them engaged, and encourage them to come back again and again.

If you want to run webinars that get results, this episode is for you.

Sponsor Information:

• Storyphora: Learn more about our amazing sponsors at storyphora.com or email them at info@storyphora.com.

Episode Resource:

• Download 7 Steps to Running a Successful Webinar HERE

Connect with Amy Davies:

• On LinkedIn
• Email First30 at info@first30ready.com

Last episode we discussed building and refreshing your presence on LinkedIn, in this episode we're talking about the 'do's and 'don'ts'. Everything from when and how to reach out to people and prospects to using humour (should you?) to how to post. We've got it ALL.

My business was, in large part, built on LinkedIn. I've also made many (now real life) friends on the platform. I love it, and I hope that you will too!

Guest and Sponsor Information:

• Storyphora: Learn more about our amazing sponsors at storyphora.com or email them at info@storyphora.com.
• Joel Silverstone: Connect with Joel on LinkedIn or visit his website at thisfeelsright.ca

Connect with Amy Davies:

• On LinkedIn
• Email First30 at info@first30ready.com

I love LinkedIn. It’s helped me form lasting friendships, reconnect with old colleagues, and grow my business in ways I never imagined.

If you check out my profile or connect with me there, you'll see that I work hard to support my network, contribute thoughtfully to conversations, and yes, promote my business.

It’s a balancing act. And like anything, it’s easy to get it wrong.

In this episode, I’m sharing tips to help you refresh your LinkedIn presence or finally get started. Whether you’re using it to build your personal brand, connect with others, or grow your business, this one’s for you.

A special thank you to Joel Silverstone for co-hosting today’s episode, and a big shout-out to our incredible sponsors and podcast producers, Storyphora.

Guest and Sponsor Information:

• Storyphora: Learn more about our amazing sponsors at storyphora.com or email them at info@storyphora.com.
• Joel Silverstone: Connect with Joel on LinkedIn or visit his website at thisfeelsright.ca

Connect with Amy Davies:

• On LinkedIn
• Email First30 at info@first30ready.com

We’ve all been taught to deliver the perfect elevator pitch, but there's a more powerful way to attract prospects and spark conversations. In this episode, we're talking about how to create and deliver a passion pitch instead...a story that sets you apart and showcases why you started your business and what unique expertise you bring to the table. Stop boring people with the same old elevator pitch and start getting them excited about what you do. Tune in to learn how to get people interested and excited to keep the conversation going!

A special thank you to Joel Silverstone for co-hosting today’s episode, and a big shout-out to our incredible sponsors and podcast producers, Storyphora.

Guest and Sponsor Information:

• Storyphora: Learn more about our amazing sponsors at storyphora.com or email them at info@storyphora.com.
• Joel Silverstone: Connect with Joel on LinkedIn or visit his website at thisfeelsright.ca

Connect with Amy Davies:

• On LinkedIn
• Email First30 at info@first30ready.com

In today's episode, we discuss 3 critical considerations that entrepreneurs should think about, whether you’re already running a business or planning to start one in the future.

A special thank you to Joel Silverstone for co-hosting today’s episode, and a big shout-out to our incredible sponsors and podcast producers, Storyphora.

Guest and Sponsor Information:

• Storyphora: Learn more about our amazing sponsors at storyphora.com or email them at info@storyphora.com.
• Joel Silverstone: Connect with Joel on LinkedIn or visit his website at thisfeelsright.ca

Connect with Amy Davies:

• On LinkedIn
• Email First30 at info@first30ready.com

Download Today's Resource:
Get your copy of today’s resource here