If your business feels harder right now, even though nothing is technically “wrong”, this episode is for you.

In this week’s episode of The Opt-In Podcast, Melissa breaks down why instability is often a sign of growth, not failure. As businesses mature, the systems, decisions, and leadership style that once worked stop being sufficient and that transition can feel uncomfortable, confusing, and even alarming.

This episode reframes instability as a signal, not a setback, and explains what mature businesses do differently when things start to feel less predictable.

In this episode, we cover:

• Why founders mistake instability for failure
• What actually causes businesses to feel chaotic as they grow
• How the founder’s role must evolve at each stage
• Why stability is built, not felt
• The difference between effort and real progress

If your revenue is solid, your team is capable, but clarity feels harder to come by, you’re not doing anything wrong. You’re likely standing at a transition point—and how you respond now matters.

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