Your Best Leads (Usually) Don't Come From Ads
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Your Best Leads (Usually) Don't Come From Ads
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Ads matter.But your best leads rarely come straight from one.
The leads that close faster, trust you more, and don’t price-shop you to death usually already knew who you were before they ever reached out.In this episode, we break down why ads are often just the *first touch* — not the reason someone chooses you — and how familiarity, consistency, and recognition do the real work behind high-quality leads.
You’ll learn:* Why ads create awareness, not instant trust* How most “great” leads are actually warm before they ever convert* Why branding is about recognition, not logos* How ads work best as trust accelerators, not lead machines* What to look at when ads “aren’t working”
If you’re relying on ads to do all the heavy lifting, this episode will change how you think about leads, marketing, and what actually drives people to choose your business.
🎧 Listen now and rethink where your best leads really come from.
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