You Are Not Your Brand
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You Are Not Your Brand
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In this episode, we will discuss one of the most controversial opinions about branding.
How many times have you heard someone refer to themself as their brand?
I’ve heard it 100 times too many.
One of the most exaggerated myths we hear too often is the comment “I am my brand”.
The process of building and scaling your brand successfully will involve many people representing it in varying capacities working together to create something bigger than themselves. The development of your brand would substantially profit and benefit from cultivating a strategic foundation from an early stage.
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