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Episode 21: This week on Whatcha Makin', Alex Duffey and Alex Adams are joined by special guest Braden of Littlebug Woodworking from Another Wood Shop Podcast for a masterclass in making content deals! Drawing on his extensive background in recruiting and buying, Braden shares his strategies for reaching out to brands, negotiating partnerships, and proving value—even as a smaller creator. They discuss how to shift the conversation from "send me free stuff" to "how can I help achieve your marketing goals" and highlight the importance of personal relationships and knowing a brand's needs.

Hear about Braden's hilarious, last-minute approach to craft fairs (where he sells whiskey smokers faster than he can make them!), and Alex Duffey's rigorous 10-week holiday production schedule. The hosts get real in "Whatcha Breakin'," with snapped bandsaw blades, shattering storage totes, and a close call with a powerful flush trim router bite.

Plus, they shout out fellow makers creating impressive custom hatchets, unique table designs, and a shout-out to Xyla for her incredible work fighting for mental health for pilots. Tune in for invaluable business advice, behind-the-scenes podcast talk, and plenty of laughs!

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