In this episode of Women Lead, host Nadia Koski sits down with Dorit Posdorf, an experienced marketing executive, to explore what leadership, growth, and self-awareness truly entail behind the scenes.

From her early days in consulting to senior roles across e-commerce, fashion, beauty, and digital health, Dorit shares a refreshingly honest view of her career journey, one shaped by adaptability, strong networks, and the courage to say, "no". Together, they challenge the myth of “having it all,” explore common misconceptions around mentorship, and discuss why personal responsibility is at the heart of professional growth.

Dorit also speaks candidly about energy management - what lights you up, and what drains you - setting boundaries, and why leadership isn’t the only valid definition of success. The conversation wraps up with the two exchanging their points of view on the future of work, including how leaders can integrate AI thoughtfully and responsibly.

A must-listen for anyone navigating career decisions, leadership paths, or personal growth, especially women redefining success on their own terms.

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

In this year-end wrap episode of Women Lead, Nadia Koski sits down with Verena Gründel, Host and Director of Brand & Communications, at DMEXCO, and one of Germany’s Top 100 Most Influential Women, for a timely and thought-provoking conversation on where media, marketing, and communication are heading next going into 2026.

As the industry reflects on a year shaped by rapid innovation, awards season, and cultural shifts, Verena shares her perspective on the trends, tensions, and transformations that will define 2026. From standout purpose-driven campaigns and industry events to the real, practical role of AI beyond the hype, this conversation cuts through the noise to focus on what truly matters.

Together, they explore how generative AI is changing creativity, search, and shopping behavior, why ROI and brand visibility are becoming more critical as budgets tighten, and whether we’re already seeing signs of AI fatigue—or simply a recalibration toward more emotional, human storytelling.

Beyond industry trends, Verena opens up about her own personal branding journey: the habits, mindset shifts, and internal barriers she had to confront to show up consistently and authentically in a fast-moving, highly visible environment. She also shares why listening, asking better questions, and communicating with intention may be some of the most underrated leadership skills today.

In this episode, you’ll learn:

• How AI is reshaping consumer behavior and what this means for creativity, search, ROI, and brand visibility in 2026.
• Why authenticity and consistency are becoming essential in personal branding, and how visibility can be approached as a service, not self-promotion.
• How curiosity, listening, and intentional communication can drive stronger insights, relationships, and business outcomes.

This is a forward-looking and future-proofing conversation with one of the industry’s most influential voices, perfect for understanding how to navigate the rapidly changing trends and workflows in media, marketing, and leadership.

LINKS & RECS

DMEXCO Podcast with Verena Gründel

Early Adoptr Podcast with Jess Carlin & Kyle Corliss

Connect with Verena on LinkedIn

Learn more about DMEXCO, Europe's leading digital marketing and tech event & trade fair

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

In this powerful episode of Women Lead, host Nadia Koski sits down with Shazia Ginai, Global VP of Consulting at Lumen Research and founder of Exhale Expand, to explore a career journey defined by courage, reinvention, and deep authenticity. Trained in science and shaped by lived experience, Shazia shares how she carved a path into global leadership while staying grounded in holistic wellbeing and purpose-driven growth.

Together, they unpack the realities of navigating toxic workplace cultures, the pivotal moments that pushed Shazia to define her work on her own terms, and how advocating for women’s health—especially endometriosis—became both a personal mission and a systemic call to action.

Shazia also opens up about the transformative power of yoga, breathwork, and nervous system regulation in leadership, and why building a supportive community of women has been essential to her resilience and confidence. Her mantra, “I am unapologetic about what I want,” becomes a throughline in this conversation, offering a roadmap for women who want to negotiate for more choice, freedom, autonomy, and balance in their careers.

Listeners will walk away with insights on how workplace culture shapes leadership, why self-trust and embodiment matter, and how to advocate for yourself and for others with clarity and courage.

In this episode, you’ll learn:

• How to recognize the impact of workplace culture on your personal and professional growth, and what authentic leadership can look like even in environments that don’t nurture it.
• Why holistic growth matters, and how practices like yoga, breathwork, and self-awareness can strengthen your leadership presence and decision-making.
• What it truly means to advocate—for yourself, for women’s health, and for your community—and how connection and support can empower you to be unapologetically confident.

This conversation is a reflection on self-trust, inner grounding, and the power of taking a breath—literally and figuratively.

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

In this special recap from The Digital Distillery Amsterdam edition, host Nadia Koski brings together insights from three industry leaders: Clemmentijn Treinen, Country Director, Microsoft Advertising NL; Katja Henneveld, Country Manager NL/BE/FR, Adform; Saskia Wagenmakers, CEO, IPG Mediabrands NL.

From the event discussions, Clemmentijn explains her view on how AI can foster hyper-personalization and the importance of transparency. Katja challenges the industry to rethink its dependency on Big Tech while considering the strength of European-owned media and ad tech alternatives. And finally, Saskia emphasizes that today’s media landscape rewards relevance over reach, and leaders must champion inclusivity and purposeful communication to stay ahead.

Each conversation offers a unique lens on leadership, innovation, gender diversity, and the evolving advertising landscape. Together, they deliver one powerful message: the future belongs to leaders who are authentic, connected, and unafraid to drive change.

In this episode, you’ll learn:

• Why authenticity is becoming a key leadership advantage, especially in the age of AI
• How Europe can strengthen its position by reducing dependency on Big Tech
• How clear communication and self-advocacy can transform careers and team culture

A must-listen for anyone shaping the future of advertising, tech, and leadership.

LINKS & RECS

Connect with Clemmentijn on LinkedIn
Connect with Katja on LinkedIn
Connect with Saskia on LinkedIn

The ROX Institute for Research and Training, a nonprofit focused on research and programming that studies girls’ unique experiences and captures the opinions, behaviors, and aspirations of thousands of U.S. girls, released its 2023 ROX Research Study, which uncovered many areas of adolescent girls’ well-being.

Takeaways:

• 57% of girls don’t think they are smart enough for their dream career.
• The more time girls spend using social media, the less likely they are to describe themselves as confident.
• 1 in 2 girls are afraid to be leaders because they don't want others to think they are “bossy”.
• Girls' confidence declines substantially between 5th and 9th grade, with a slight rebound in high school. Since the publication of the 2017 Girls' Index, girls' confidence is lower for every age up to 12th grade, where it is unchanged.

“The Confidence Code for Girls” by Katty Kay and Claire Shipman, notes a rapid confidence decline between the ages of 8 and 12, leading to self-doubt that can affect long-term goals.

Read this A Mighty Girl blog post with an interview with the authors, Katty Kay and Claire Shipman

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history.

In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of preserving both physical and digital family memories. She also opens up about leadership lessons, the impact of her personal history on her business vision, and navigating bias in the ad world. Haleh also addresses issues of gender and age discrimination in the advertising industry, the evolving workplace culture regarding parental leave, and her redefined view of success.

Tune in to learn:

• How to embrace big career pivots with courage and clarity
• Why storytelling and memory are powerful tools for legacy and connection
• What leadership looks like when you trade agency life with building your own company

If you’ve ever felt the pull to reinvent yourself or wondered how to trust the next step, this conversation is packed with wisdom, honesty, and inspiration.

Links and Recs

Connect with Haleh on LinkedIn

Learn more about Picturli
Follow Picturli on Facebook, Instagram, YouTube

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

In this episode of Women Lead, host Nadia Koski dives deep into the transformative power of sustainable development and gender equality with Lisa Smith, co-founder and executive director of the GIRL Institute. Lisa shares her journey from the challenges with political processes to founding a global initiative focused on empowering women through education and community building. Discover how gender equality is intricately linked to sustainable development goals, and why creating women's embassies worldwide can be a game-changer for global gender equality. Tune in as they explore the interconnectedness of climate justice, economic empowerment, and the role of women in shaping a sustainable future.

Links and Recs:

Learn more about the GIRL Institute
Attend the Women’s Equality Summit in Knoxville, TN October 24-26, 2025
Follow Lisa on LinkedIn

Books:
Equality within Our Lifetimes by Jody Heymann, Aleta Sprague, Amy Raub
Hood Feminism by Mikki Kendall
Across That Bridge by John Lewis

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

In this episode of Women Lead, host Nadia Koski engages in a thought-provoking conversation with Donna Dupont, Founder and Chief Strategist, Foresight & Design, at Purple Compass. Donna brings her skills and insights developed over 25 years working with leaders in healthcare, emergency management, government public policy, strategic planning, and program design. She has facilitated a range of foresight and design activities for clients in healthcare, emergency management, and military sectors.

Donna shares why building futures literacy is essential for navigating today’s uncertainty and complexity. We discuss how leaders can move from reactive decision-making to proactive, strategic conversations that open new opportunities. Donna also explains how understanding your mindset—and your organization’s—can help shift from fear and control to adaptability and future-focused thinking.

Three things you'll learn:

• How to build future literacy skills to navigate uncertainty.
• The importance of strategic conversations in adapting to change.
• Ways to balance short-term actions with long-term foresight.

Tune in to explore the intersection of security, foresight, and design, and how these elements can better guide us through turbulent times.

Links and Recs

Connect with Donna on LinkedIn
Discover Purple Compass
Listen to Donna’s Podcast “The Futurist”

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.

In this episode of Women Lead, host Nadia Koski sits down with longtime friends turned business partners Michelle Wolber and Elena Klöser, the dynamic duo behind the wellness brand and podcast “zart und laut” (meaning “soft and loud”). Recorded during the midst of a major rebrand, this episode captures the behind-the-scenes energy of launching something bold and meaningful into the world.

Michelle and Elena open up about the evolution of their 14-year friendship into a business rooted in trust, the non-negotiables of good sleep and well-being practices, and their mission to build an authentic, multifaceted brand that speaks to different generations with equal clarity and care.

From podcasting strategy and social media struggles to redefining wellness and navigating imperfection, this conversation is filled with honesty, actionable insights, and a refreshing dose of the real-world scenarios that occur when launching a new business with your best friend.

Links and Recs

Connect with Michelle Wolber on LinkedIn

Connect with Elena Klöser on LinkedIn

Listen to Michelle and Elena’s podcast: “zart und laut” (in German)

Discover more about Die-schlafprofis (“The Sleep Professionals” )

Books:
Why We Sleep: Unlocking the Power of Sleep and Dreams by Mathew Walker, PhD
Atomic Habits (The 1% Method) by James Clear
The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz and His Energy Drink Empire
The Geography of Bliss: One Grump's Search for the Happiest Places in the World by Eric Weiner

Podcasts:
Diary of a CEO with Steve Bartlett
Lifestyle of Longevity (German)

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.