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Wine Country Business

Wine Country Business

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Wine Country Business brings you inside the conversations shaping the global wine, spirits, and hospitality world. Each week, your host Andrew Allison sit down with the people redefining how business gets done in the vineyards, boardrooms, and beyond. From renowned winemakers and CEOs to rising innovators, every episode uncorks real insights, new ideas, and the stories behind today’s most influential brands.


Whether you work in the industry or simply love the culture of fine wine and craftsmanship, Wine Country Business keeps you connected to the pulse of what’s next.

© 2026 Wine Country Business
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  • Investing Beyond Alcohol - Noah Friedman, Top Shelf Ventures
    May 11 2026

    Venture investor Noah Sanborn Friedman has built Top Shelf Ventures into one of the fastest-growing funds focused on alcohol and adjacent vice categories. In this episode, he discusses creator-led RTDs, nicotine pouches, THC regulation, DTC wine strategy, and why consumers are increasingly moving toward new alcohol alternatives and emerging category brands.

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    19 min
  • Cannabis Extracts, Terpenes, and the Future of the Industry with Jose Rivas
    May 6 2026

    Jose Rivas, CEO of Premium Extracts, explains how cannabis extracts are made and how his company evolved into an ingredients supplier focused on terpenes. He shares his journey from early startup failure to building a licensed extraction facility, and discusses industry trends including price compression, THC beverages, and regulatory challenges shaping the cannabis market.

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    19 min
  • From Soil to Strategy: Running a Vineyard in Napa & Sonoma
    Apr 30 2026

    Most conversations about wine focus on brand, marketing, or experience. This one starts in the vineyard.

    Cameron Smith, co-owner of Loma Del Sol Farming, manages over 350 acres across Napa and Sonoma. He breaks down what it actually takes to run a vineyard today, from long-term planting decisions to cost pressures, labor constraints, and shifting demand. A clear look at how decisions at the source shape the entire wine business.

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    18 min
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