If your website is getting traffic but not enquiries, the problem usually is not traffic.

It is your call to action.

In this episode of Small Team, Big Impact, Grace and Marcus break down why website CTAs so often fail for small businesses, and what founders and marketing managers can do to fix them without redesigning their site or chasing more visitors.

This episode focuses on clarity, intent, and trust. Not optimisation tricks. Not hype. Just practical improvements that help the right people take the next step.

1. Why most website CTAs fail, even on well-designed sites
2. The difference between a visible CTA and a clear one
3. How multiple CTAs create hesitation rather than action
4. Why vague language like “Get Started” often underperforms
5. The role of trust and intent in conversion decisions
6. How to align your CTA with what the visitor is actually ready to do
7. Simple CTA improvements you can make without adding more traffic

1. Asking for too much, too soon
2. Using generic CTA language that says nothing
3. Competing CTAs fighting for attention above the fold
4. CTAs that serve the business, not the visitor
5. CTAs that skip trust-building and jump straight to conversion

1. Review your homepage and identify the single most important action you want a visitor to take
2. Check whether your CTA clearly explains what happens next
3. Reduce competing CTAs at the top of the page
4. Rewrite CTA copy so it reflects value, not just action
5. Make sure the CTA matches the visitor’s level of intent

Small changes to CTA clarity often unlock conversion gains without increasing traffic.

1. Founders frustrated by low website enquiries
2. Marketing managers working with limited budgets
3. Small teams who want better conversions without more complexity
4. Anyone responsible for a website that needs to generate leads, not just look good

If this episode raised a question about your own website, CTA, or conversion flow, send us a question for a future episode.

Listener questions regularly shape upcoming topics.

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