Why Your Customers Need a Guide—Not a Know-It-All
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Why Your Customers Need a Guide—Not a Know-It-All
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In this episode, I talk about one of the biggest myths in business and sales — the idea that you need to have all the answers to win your customer’s trust.
The truth? We’re living in a world overflowing with information, and most people are stuck in decision paralysis. They don’t need another know-it-all telling them what to do — they need a guide who can help them make sense of it all and take confident action.
I share how to shift from trying to impress to helping your clients make the best decision for where they are, how to meet them in their process, and why clarity and empathy will always beat expertise and ego.
If you’ve ever felt like you need to know more before showing up, this episode will remind you that your value isn’t in having every answer — it’s in helping people find their right next step.
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