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You’re watching the surface. The real work happens off-camera.
See how creators, founders, and brands build at https://attractivemindsetstudio.com/

In Part 2 of our Demesmin & Dover series, we shift from the origin story to the real build — how they grew a law firm from survival mode into a multi-office operation.

the most powerful moment isn’t about revenue — it’s about impact:
They share the moment they realized they were truly successful… when they bought an employee a car and presented it in front of the entire staff — because “success was that you’re in a position where you can bless other people.”

They also talk about:

• Delayed gratification in business
• Why culture beats productivity
• Why “money will come if you become the best”
• How fear holds people back from starting
• Why legacy matters more than material success

Chapters & Timestamps

0:00 — Why Their Partnership Works (Opposites Win)

1:32 — How to Make a Business Partnership REAL

2:49 — Cash Flow Reality: Why Businesses Fail Early

3:52 — Started With $25K + No Pay for 8–9 Months

4:12 — The “Motel Grind” Phase (Tampa Trips)

6:21 — We Did Everything (HR, Ops, Even Janitors)

8:13 — Lawyers React: How Real Is “Suits”?

13:21 — PIP Explained: Their Secret Money Engine

17:53 — When It Finally Felt “Real”

19:05 — Secret Santa: Buying an Employee a Car

26:13 — Exit Plan? Why They’re Not Selling

32:44 — How They Protect Family While Building

40:18 — Scaling to 70+ Employees (Hiring + Structure)

46:06 — Delegation = Growth (Hire Slow, Fire Fast)

50:40 — Culture First: Love, Respect, “Chosen Family”

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