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Why Is It So Hard To Find Relevant Fashion References?

Why Is It So Hard To Find Relevant Fashion References?

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 81% of women don’t feel represented in fashion advertising. Which is actually not that surprising given that fashion is 'inaccessibly aspirational' by design. The average catwalk model is a minimum of 5 foot 9 inches tall, and less than a US Size 2. Which means LESS THAN 0.3% of women look like a catwalk model!! New research shows that 91% of women want to see clothes worn by a diversity of models who look like them. And it's no wonder given that 78% of women feel more relevant, better about their bodies, and/or inspired to try new styles when they see women who look similar to them in the fashion industry. In this episode, we wanted to understand why - with so much upside - fashion is still lagging when it comes to diversity and inclusion, and why it’s still so hard to find relevant fashion references. You’ll Learn: * Research linking what we SEE to how we FEEL * Why relevant inspiration is good for our confidence & for business * Where we feel most underrepresented in media * The challenges for those creating new retail categories * Which brands are genuinely trying to embrace diversity in their content * Why women over 55+ need more inspirational outfit ideas * Why Modest Fashion, as a global trend, is still relatively hard to find online * What fashion media could do to make lasting, real changes in representation GUESTS * Faye Brown - Motto Fashions www.motto.com.au * Emily Pask - Modest Mermaid www.modestmermaid.co * Natalie Wakeling- Embody Women www.embodywomen.com
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