In this episode, we delve into the intricacies of habit formation and the crucial role of integrating knowledge into daily practice. Our distinguished guest, Professor Bas Verplanken, shares his expertise on developing new habits. Professor Verplanken is the Faculty Director of Doctoral Studies at the University of Bath's Faculty of Humanities & Social Sciences. His research encompasses areas such as behavioral and mental habits, attitude-behavior relations, health behaviors, and environmental behavior. Join us as we explore practical strategies for habit creation and discuss how to effectively implement them in our everyday lives. Timelapse 00:00 Introduction 01:17 The motivation behind the research 05:50 What is a habit, and how is it created? 12:25 Why do we create habits? 15:02 The transition to a new habit 20:01 How motivations behind a habit can change 24:45 The value system shaping habits 30:12 How to sustain habits 39:40 The role of external motivation Follow me on social media: Instagram: / doctoref.rain Facebook: / efrain.riverosperez Disclosure: The content of this podcast is purely academic in nature and is intended for educational and informational purposes only. The material discussed does not represent or reflect the views, opinions, or policies of the Medical College of Georgia, and the information presented should not be construed as medical advice or guidance. Always consult with a qualified healthcare professional for any medical concerns or questions. I'd like to explicitly state that I have no endorsement from, affiliations with, or financial interests in any pharmaceutical companies or medical device manufacturers. Any mention of medications, devices, or treatments is made solely within the context of literature and academic discussion.