Why Do Most Businesses Struggle with Marketing Analytics?
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Why Do Most Businesses Struggle with Marketing Analytics?
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In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce.
We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics.
We also explore challenges faced by small businesses with low website traffic and future trends in CRO, including the role of AI and the convergence of UX and CRO.
- Kim Leary's Journey and Squibble's Story
- Challenges in Marketing Analytics
- Importance of User Behavior Data
- Understanding UX vs CRO
- The Future of CRO
Links
Kim (Turrell) Leary
LinkedIn : https://www.linkedin.com/in/kimberleyjane/
Website : https://squibble.design/
& Allies (Formerly Pink Leopard)
www.andallies.co.uk
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