Most people think coercive control is about behaviour. What they don't realise is that it starts with language. Specific words and phrases designed to make you doubt yourself, feel abnormal, and believe that the problem is you rather than them.

In this episode of How Words Work I get personal. I share my own experience of being made to feel small by people who used words as weapons, and explain the mechanism behind why it works even on people who know better.

I break down the specific phrases that controlling people use, why they're so effective, and why hearing them from a new person years later can trigger a reaction that feels completely out of proportion to the situation. And most importantly, he shows you how these same patterns show up in everyday speech when we're stressed or insecure, and how to clean them out of your own words so you never accidentally make someone feel the way you once felt.

This is the most personal episode of How Words Work. And probably the most important.

🎙️ How Words Work is a weekly podcast with Jack Fox. 📩 Jack's weekly newsletter Credible lands every week with one idea you can use straight away. Sign up here: https://jack-fox.kit.com/dfc55f19a6

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