Couverture de Why Being Great at Your Job Isn’t Enough Anymore (And What to Build Instead)

Why Being Great at Your Job Isn’t Enough Anymore (And What to Build Instead)

Why Being Great at Your Job Isn’t Enough Anymore (And What to Build Instead)

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 In this episode of The Brilliant Business Podcast, I sit down with Petra Zink – brand and business growth strategist, founder of impaCCCt, and the360Talent.co, and creator of the Trusted Authority™ Framework – to unpack what it really takes to stand out as a consultant and leader in the age of AI. We dive into how to systemise and monetise your intellectual property, turn your experience into authority assets, and position yourself as the go‑to expert rather than just another smart operator competing on billable hours.You’ll hear why trust is now the ultimate currency – built through human connection, stories, and consistency, not logos and slogans – and why AI can accelerate your work but can’t replace your judgment, context, or emotional intelligence. Petra explains the shift from “cultural fit” to cultural contribution, how diverse thinking improves decision‑making, and why psychological safety is non‑negotiable for high‑performing teams. We also tackle the confidence and positioning challenges many women in leadership and consulting face, and how to reframe your value so organisations recognise and pay for the outcomes you create.If you’re a consultant, founder, or leader who wants to future‑proof your career, build a trusted personal brand, and stay relevant as technology and business models evolve, this conversation is a practical, honest playbook.What we cover:How to turn expertise into authority assets and scalable offersPositioning yourself as the go‑to in your niche, not a replaceable expertWhere AI helps (and where only humans should decide)Cultural fit vs cultural contribution in modern organisationsDiversity of thought and better decision‑makingPsychological safety, emotional intelligence, and real‑world leadershipWhy many women underestimate their value – and how to change thatListen now if you’re ready to stop trading time for money, build real authority, and lead with both strategy and humanity.Chapters00:00 Introduction to Authority Assets02:52 The Importance of Positioning in Consulting05:24 Building Trust and Authority08:08 The Role of AI in Consulting10:34 The Value of Human Judgment13:20 The Trusted Authority Framework15:52 Identifying Talent and Skills18:38 Cultural Fit vs. Cultural Contribution21:08 Navigating Change and Adaptability23:15 The Role of Women in Leadership25:59 Maintaining Trust in Organisations28:07 The Importance of Diversity in Thought30:15 Psychological Safety in Teams32:23 Decision-Making as a Meta Skill34:48 Emotional Intelligence in Leadership37:41 Reinventing Yourself39:50 Framework Fridays and Skill Stacking42:15 Building a Personal Brand45:11 The Role of Branding vs. Marketing46:58 Sustaining Culture During Transitions49:02 Conclusion and Key TakeawaysAbout PetraPetra Zink is a leadership and business strategy advisor to founders and business owners navigating growth, transition, and succession.She operates across two companies: impaCCCt, where she helps founders and executives turn what they know into brands, offers, and influence that drive business growth — and The360Talent.Co, where she helps put the right leaders in place so businesses can scale beyond the founder.Through her Trusted Authority™ framework, Petra helps founders move from expert to go-to — turning experience into influence others can carry across teams, clients, and future leaders.About DanDan Jacobs is a business builder, founder, and host of The Brilliant Business Podcast.Dan believes that we can make the world a better place by helping small businesses succeed. He is the founder of ⁠Buybill⁠, a platform designed to give small businesses access to big-business operational capability. Follow Dan on ⁠LinkedIn⁠.Music track: Rock Me Now by PufinoSource: https://freetouse.com/music
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