Why Artists Fail and How to Win
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Why Artists Fail and How to Win
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In this episode of Music Business, host Morgan Perry unpacks the latest industry shifts, from AI-powered music licensing and TikTok's influence to the growing focus on artist ownership and superfans. Drawing from Donald Passman's All You Need to Know About the Music Business, Morgan explains why business knowledge—not just talent—determines long-term success. Learn the basics of copyrights, masters, publishing, and building the right team around your career. Whether you're an artist, songwriter, or entrepreneur, this episode offers practical insights to help you protect your music and maximize your opportunities.
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