Who's Jersey Is It Anyway? Creative Brand Deals Explained
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In this episode, I’ll be breaking down two of the biggest creator brand deals that were recently announced – the Feastables and Charlotte Hornets collaboration and Spotify and Barcelona FC collaboration, and what they mean for the future of the creator economy. I’ll also be talking about the changes coming to Google Podcasts, Spotify’s newest AI voice translation feature in beta, and what’s new with Beehiiv, a newsletter platform built for growth.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Climate Week visit to NYC- what’s the future for physical media?
- Feastables and the Charlotte Hornets jersey rights
- Creating exclusively for the Spotify platform
- Putting podcasters on the same level with sports
- What will merch look like in the future?
- How will podcasts influence in the future?
- Potential Youtube podcast changes
- Email newsletters, Beehiiv and Swapstack
- ConvertKit/SparkLoop
- Spotify’s AI translation tool
Resources:
Angela Hollowell LinkedIn
Email Castos
Castos Website
Join Castos Connect
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